CAN/AM Hockey tournaments bring visiting players and their families to Lake Placid throughout the fall, winter and spring, contributing to a local economy that depends heavily on tourism.

The CAN/AM Challenge Cup series hosts numerous tournaments at the Lake Placid Olympic Center. The organization also operates youth and adult hockey camps during the summer.

Northwood student and CAN/AM employee Luke Monaco ’27 said the events benefit businesses throughout the community.

“I think it brings a lot of tourism to the area,” Monaco said. “I mean, this town runs on tourism, and so every few weeks over the entire summer and over the winter, when a bunch of kids and their families come into town, I think it helps all the local businesses a lot.”

Tournament visitors stay at area hotels, eat at restaurants and shop at local businesses. Some businesses display signs welcoming CAN/AM athletes and their families. Noon Mark Burger & Pie Joint also offers a menu specifically for tournament visitors.

With tournament weekends scheduled throughout much of the hockey season, CAN/AM’s events help keep Lake Placid active beyond its largest holiday and vacation periods.